How to build a robust Employer Brand Strategy?
You are not alone. 50% of the employer brand projects are called off at some stage of the project for any kind of reason. The reason that we don’t see successful employer brand projects that often is mainly these call-offs. I wrote this book to help you with and secure the continuity of your employer brand projects It has been more than 25 years since Simon Barrow first launched the concept, yet by a majority of people it is still considered to be “recruitment marketing” or “entertaining activities within a company”. However, it is obvious that it brought a marketing perspective to the HR department. In my book, I took employer brand management out of recruitment marketing shallowness and discussed it in full dimensions.
- Do you know where to start your Employer Brand project?
- Do you have difficulties telling about the outcomes to the top management?
- Do you know to construct an internal employer brand project team?
What you will learn with this eBook.
- How to create an attractive and engaging employer brand?
- What are the steps of an employer brand development project?
- How to create a compelling Employee Value Proposition?
- When to launch internal and outer communication?
- How to measure the success of an employer brand?
- How do you maintain continuity?