İşveren markası= EVP midir?

evp doesnt mean employer brand

Kesinlikle değildir. İşveren markası, EVP’yi de kapsayan stratejik ve bütüncül yönetim sonrası işveren olarak oluşturduğunuz markanızdır. EVP, employee value proposition (çalışan değer önermesi) işveren markası iletişimi ve aksiyonları için kullanacağınız bir platformdur. Aday ve çalışanlara yaşatacağınızı söz verdiğiniz deneyimin bir özetidir. İşveren markası yönetimi; aday havuzu oluşturmaktan itibaren işten ayrılmaya kadar tüm süreçlerin EVP ile … Read more

Employer Brand Management – Podcast

Host: Andrea Premate (Marketing Director @HR World)

Guest: Ali Ayaz (Founder @ Employer Brand Academy)

Date: February 2020 Location: Belgrade, Serbia

We had the pleasure to host an Employer Branding expert with decades of experience in marketing, branding and HR, Mr Ali Ayaz from London and do a 30 min podcast with him. Some of the questions we covered during our talk:

  • How would you explain what employer branding is to a 10-year-old?
  • How would you explain what employer branding is to a CEO and why should he/she consider it?
  • What is talent and what type of talent is the hardest to find and attract?
  • How should you start building your employer brand?
  • What are the key questions a company should ask itself to begin the process of introducing employer branding?
  • Which specific problems does Employer Branding aim to repair?

Thanks for listening! If you like what we do, hit Subscribe 🙂 and should you decide to download Ali’s book on Employer Brand, it’s absolutely free – https://aliayaz.com/