Employer Brand ve Employer Branding ayrı dünyaların kavramları mı?

Kavramın yaratıcısı Simon Barrow, “employer brand” olarak adlandırıyor. Employer brand management’ın birçok parçadan oluştuğunu ve employer branding’in bunlardan biri olduğunu belirtiyor. Simon’a göre, “employer branding, employer brand management’ın yalnızca iletişim bölümünü kapsar.” Brand management ile Branding arasındaki farka bakalım: Marka yönetimi (brand management), marka algısını güçlendirmek için bir stratejinin geliştirilmesi ve uygulanmasıdır. Bir marka, algısı … Read more

Bill Boorman on recruitment, employer branding, candidate experience

Bill Boorman

Bill Boorman is “King of Social Recruiting”. He advises on the integration of social recruiting for organizations. He writes a range of content from blog posts to white papers. An advisor he works with a range of companies like Clinch.io and Rolepoint.com advising on product-market fit.
He is an experienced conference speaker on a range of recruiting, talent, technology and HR topics at events around the world. Day to day, he is the Managing Director of Recruiting Daily.

He is also the founder of #tru which has hosted over 100 events during the last 12 months, in 65 countries and across 5 continents in 2019.
http://www.billboorman.com