employer branding

Why employer branding matters

Can employer branding sometimes even be more important than corporate branding? Corporate branding is how the overall company looks to the rest of the world. When someone thinks of a cold beverage, they think of beautiful and the colours representing its branding and...

Employer Brand ve Employer Branding ayrı dünyaların kavramları mı?

İşveren Markası Yönetimi

Kavramın yaratıcısı Simon Barrow, “employer brand” olarak adlandırıyor. Employer brand management’ın birçok parçadan oluştuğunu ve employer branding’in bunlardan biri olduğunu belirtiyor. Simon’a göre, “employer branding, employer brand...

Bill Boorman on recruitment, employer branding, candidate experience

Employer Brand Management, Interview

Bill Boorman is “King of Social Recruiting”. He advises on the integration of social recruiting for organizations. He writes a range of content from blog posts to white papers. An advisor he works with a range of companies like Clinch.io and Rolepoint.com advising on...