Employer Brand Summit ve Türkiye’de işveren markası

Türkiye’yi, İşveren Markası konseptiyle Realta olarak 2007 yılında tanıştırdık. İlk zamanlar işveren markasının ne olduğunu ve ne olmadığını anlatırken şimdi başarıyla yürütülen onlarca proje görmek benim için çok sevindirici. Terimi doğru bir şekilde Türkçe’ye geçirmek de ayrıca bir başarı diye düşünüyorum. 2007’den beri neler oldu? Türkiye’de ilk işveren markası unvanı 2008’de Unilever’de Sinem Namdaroğlu tarafından … Read more

Employer Brand Management – Podcast

Host: Andrea Premate (Marketing Director @HR World)

Guest: Ali Ayaz (Founder @ Employer Brand Academy)

Date: February 2020 Location: Belgrade, Serbia

We had the pleasure to host an Employer Branding expert with decades of experience in marketing, branding and HR, Mr Ali Ayaz from London and do a 30 min podcast with him. Some of the questions we covered during our talk:

  • How would you explain what employer branding is to a 10-year-old?
  • How would you explain what employer branding is to a CEO and why should he/she consider it?
  • What is talent and what type of talent is the hardest to find and attract?
  • How should you start building your employer brand?
  • What are the key questions a company should ask itself to begin the process of introducing employer branding?
  • Which specific problems does Employer Branding aim to repair?

Thanks for listening! If you like what we do, hit Subscribe 🙂 and should you decide to download Ali’s book on Employer Brand, it’s absolutely free – https://aliayaz.com/